2023 Toyota Prius Prime prices in the U.S.
The median asking price for a 2023 Toyota Prius Prime in the U.S. is $31,883 based on 11 active listings.
As of July 25, 2026, the median asking price for a 2023 Toyota Prius Prime in the U.S. is $31,883, based on 11 active dealer listings tracked by VinAssessment.
◷ Updated July 25, 2026 ▤ 11 active dealer listings, refreshed daily Methodology →
Typical: $30,926–$33,280 — the middle half of 11 asking prices
Why the wide range? Price depends mostly on configuration and mileage — see below. This spread covers the middle 96% of asking prices: we exclude the cheapest and priciest 2% (payment-priced ads, typos, salvage) so outliers don't distort it.
What moves the price on a 2023 Toyota Prius Prime
The $30,926–$33,280 typical range isn't randomness — one factor explains most of it:
The same car typically asks $27,993 in Massachusetts but $32,690 in Colorado.
Trim-level pricing isn't reliable enough for this model yet — mileage and configuration explain most of the spread above.
Price history
Median asking price by month · shaded band is the typical range (25th–75th percentile)
The median listing price for a 2023 Toyota Prius Prime is $30,998 (July 2026) — down 6.0% from $32,981 in August 2025.
Monthly price table
| Month | Median price | Typical range | Vehicles listed |
|---|---|---|---|
| July 2026 | $30,998 | $30K–$33K | 126 |
| June 2026 | $30,470 | $29K–$32K | 130 |
| May 2026 | $29,998 | $28K–$31K | 101 |
| April 2026 | $29,994 | $28K–$32K | 82 |
| March 2026 | $29,800 | $28K–$31K | 112 |
| February 2026 | $28,999 | $28K–$30K | 109 |
| January 2026 | $28,776 | $28K–$30K | 90 |
| December 2025 | $29,002 | $28K–$31K | 78 |
| November 2025 | $28,676 | $27K–$31K | 43 |
| October 2025 | $30,348 | $29K–$33K | 46 |
| September 2025 | $32,234 | $31K–$34K | 35 |
| August 2025 | $32,981 | $29K–$34K | 37 |
2023 Toyota Prius Prime prices by state
| State | Typical price | Listed this year | Active now |
|---|---|---|---|
| California | $29,800 | 183 | 0 |
| New York | $30,163 | 55 | 7 Shop 2022–2024 nearby → |
| Massachusetts | $27,993 | 18 | 0 |
| Texas | $29,994 | 14 | 0 |
| Florida | $29,792 | 14 | 2 Shop 2022–2024 nearby → |
| New Jersey | $31,217 | 13 | 0 |
| Virginia | $31,590 | 13 | 1 Shop 2022–2024 nearby → |
| Arizona | $28,590 | 13 | 0 |
| Maryland | $29,685 | 12 | 0 |
| Illinois | $28,900 | 9 | 0 |
| Washington | $31,597 | 9 | 0 |
| Maine | $29,500 | 7 | 0 |
| Oregon | $29,995 | 7 | 0 |
| Colorado | $32,690 | 7 | 0 |
| Nevada | $30,136 | 6 | 0 |
| Ohio | $29,426 | 6 | 0 |
| Pennsylvania | $29,538 | 6 | 0 |
| Vermont | $29,192 | 6 | 0 |
| North Carolina | $28,577 | 5 | 0 |
| New Hampshire | $27,997 | 5 | 0 |
| Tennessee | $31,217 | 5 | 0 |
| Connecticut | $32,500 | 5 | 0 |
Listed this year counts every 2023 Toyota Prius Prime first listed in 2026 (sold and active), with currently active cars as a floor. Typical price is the median of each car's latest asking price — or the average of active listings where this-year data is thin.
Keep exploring Prius Prime prices
2023 Toyota Prius Prime · $32,025 typical · 11 listingsOther Toyota Prius Prime years
More 2023 Toyota prices
Frequently asked questions
Why do 2023 Toyota Prius Prime prices range from $28,377 to $36,130?
The spread comes down to configuration and mileage: higher-mileage, base-configuration examples sit near the low end, while low-mileage and premium configurations reach the top. Half of all listings fall between $30,926 and $33,280 — see the mileage and trim breakdowns above for where a specific vehicle lands.
Is $32,025 a good price for a 2023 Toyota Prius Prime?
$32,025 is the market average as of July 25, 2026. Anything meaningfully below the $31,883 median is priced to move — but always compare within the same trim and mileage band, since those two factors drive most of the spread.
How many 2023 Toyota Prius Prime are for sale right now?
11 in total. Counts refresh daily from live dealer inventory.
How we calculate these prices
We track 11 active listings for this vehicle across dealer sites nationwide, updated every day. Average and median are computed from real asking prices on live listings. We exclude the top and bottom 2% of prices to remove data errors, salvage titles, and monthly-payment figures posted as if they were sale prices. Prices reflect dealer asking prices — not final sale prices — and exclude taxes, fees, and incentives. Trim and mileage move the price more than any other factor; see the breakdowns above.
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