Locally accurate
Every price recommendation is built from real competitors within 100, 200, or 500 miles — not national averages that have nothing to do with your market.
100/200/500
mile radius, your call
For Dealers
Price every car right,
every
single day.
Price every vehicle on your lot — new or used — for your local market. Backed by every competitor selling near you.
Live updates from 2M+ listings/day
New and used inventory
100/200/500-mile radius
What It Does
Pricing built around your ZIP, not a national average.
Three things separate VinAssessment pricing from anything you've used before. Local. Live. And backed by every source that matters.
Real-time data
We scan 2M+ listings daily across every major platform so the competitor data you see this morning reflects what's actually on the market today.
2M+
fresh listings every day
Backed by every source
CarGurus, Cars.com, AutoTrader, Carvana, Craigslist, Facebook Marketplace, and 50,000+ dealer websites — every place a competitor could be hiding a better price.
127M+
vehicles tracked across the US
Try It On A Real Vehicle
See pricing intelligence on today's vehicles
Five real vehicles, picked fresh every day from our ingest. Click any card to open the same local pricing breakdown your dealership would see — live data, read-only demo.
Inside the Dashboard
See exactly what dealers see.
A guided look at how dealers use Pricing Intelligence — from market position down to a single trim-matched competitor.
Inventory list — every car ranked at a glance
See your entire lot ranked against local competitors — overpriced, market price, or undercut — at a glance.
Lot summary
30 vehicles
8
above market ·
16
on target ·
6
below
Average position
Rank 12 of 47
Top quartile, last 7 days
Market spread (your lot)
Competitor map — every dot is a real competitor
Every dot is a real competitor selling the same vehicle within your chosen radius. Click any dot to see their price, days on lot, and listing URL.
Competitor map
Price band — know your position immediately
The price band shows where the market is. The bar shows where you are. If you're above the band, you know it immediately — no digging required.
Price band
Asking vs. sold prices — both, side by side
Asking prices tell you what competitors hope to get. Sold prices tell you what buyers actually paid. Both are here — side by side, for every competitor.
Asking vs. sold prices
Days-on-lot tracker — flag what needs attention
A car that's been sitting 45 days is telling you something. The days-on-lot tracker flags vehicles that need a pricing look before they cost you carrying charges.
Days-on-lot tracker
What Makes It Different
We don't tell you a price. We tell you why.
Six things you'll notice about VinAssessment in the first week — and won't find together anywhere else.
Every recommendation, traceable to real listings.
Other tools give you a single suggested price. We show you the 14, 38, or 60 competitors behind that number — so you can make the call, not trust a black box.
Built from your radius, not a national average.
Most pricing data is built from national or regional averages. Ours is built from actual listings within the radius you choose — the competitors your buyers are comparison-shopping on right now.
Asking prices and sold prices, clearly labeled.
Asking prices and sold prices are not the same thing. We show both, clearly labeled, so you know whether a competitor's $31,500 listing actually sold or is still sitting.
New, used, and CPO — every VIN on your lot.
New vehicles, used vehicles, and certified pre-owned are all covered. If it's on your lot and has a VIN, we can price it.
Fresh data daily — not "as available."
Data updates daily — not weekly, not "as available." The market you see on Monday morning is the market that exists on Monday morning.
No black-box score. Every number, traceable.
No proprietary black-box score to interpret. Every pricing position is traceable back to real competitor listings you can click and verify.
Built for Real Dealer Scenarios
Three things dealers do with it every week.
Real workflows, real outcomes — measured against what dealers used to do with spreadsheets and gut feel.
Repricing 30 cars on Monday morning
Run your full lot through Pricing Intelligence before the week starts — see which vehicles are out of position in under 10 minutes, and prioritize the ones that have been sitting longest.
30 cars priced in under 25 minutes
— vs. four hours of spreadsheet work and three Cars.com tabs.
New trade-in valuation
Before you write the trade appraisal, pull the vehicle's local market — see what the same year/make/model/trim is trading for within 100 miles, on both new and used markets, so your offer is grounded in real data.
Trade-in offer in under 2 minutes
— fewer walkaways, fewer "let me call my manager" stalls.
End-of-month inventory turn
Filter for vehicles aged 30+ days, see which ones are priced above the top of the local band, and adjust — cut carrying costs and clear the lot before month-end without guessing what the market will bear.
Aged units priced for movement
— backed by data the GM can read in one screen.
Proof
Trusted by dealerships across the US.
127M+
Vehicles tracked across the US
2M+
Fresh listings scanned every day
50K+
Dealer websites included in every radius search
Dealerships across the US rely on VinAssessment to price their lot every morning.
FAQ
Questions dealers ask first.
If something below isn't answered, drop us a note — a real person on our dealer team will get back to you.
Both. Every vehicle on every major platform — new, used, and certified pre-owned. If a competitor is listing it, we're tracking it. New franchises and independent lots both get the same coverage.
We pull listings from CarGurus, Cars.com, AutoTrader, Carvana, TrueCar, Autolist, Craigslist, Facebook Marketplace, eBay Motors, OfferUp, and 50,000+ individual dealer websites. Every data point links back to a real listing you can click and verify — we don't generate or estimate prices.
Daily. We scan 2M+ listings every day, so when you open Pricing Intelligence on Monday morning, you're looking at Monday's market — not last Thursday's. For most dealer use cases, daily refresh is more than sufficient. If you need intraday updates, contact us to discuss your specific workflow.
Yes. Every pricing position is backed by a list of real competitor listings — vehicle, price, distance, days on lot, and a direct link to the listing. Nothing is a black box. You can show those comps to your GM or your pricing team and trace every number to its source.
We support VIN list upload, CSV import, and direct DMS connections for most major systems. If you're on CDK, Reynolds & Reynolds, or a custom system, contact us before signing up — we'll confirm compatibility and connect you with our integration team. We don't list DMS partner logos we don't actually support.
Yes — you can try Pricing Intelligence before committing to a plan. Trial details and plan pricing are on our Pricing page . Unlimited Inventory Analytics plans apply per dealership rooftop; multi-rooftop groups require a group plan based on rooftop count. Cancellation is self-serve: no forms, no phone calls required. If you cancel before the next billing date, you won't be charged again.
Both, clearly labeled. Asking prices tell you what competitors are listing — sold prices tell you what buyers actually paid. We show them separately so you're not making pricing decisions based on a number that never cleared. This distinction matters for high-volume franchise markets especially.
Stop repricing on instinct. See your market now.
Get a 20-minute demo. We'll pull your actual inventory and show you where every vehicle stands against real competitors — new and used — in your market today.