For Dealers

Pricing intelligence for car dealers — every car on your lot, priced against nearby dealers.

VinAssessment shows your dealership what competitors near you ask for a similar car, so you can price each vehicle on your lot with evidence. It runs on 136M+ tracked vehicles, 368M+ listing records and 46.5M+ auction records.

See Every Competitor. Know Where You Rank.

Every car on your lot gets a local market rank, a live price band and the competing listings behind them. Updated daily, for new and pre-owned inventory.

6M+ listings refreshed daily
136M+ vehicles tracked
50 – 500 mile radius
New & pre-owned inventory
136M+
Vehicles tracked
2.7B+
Vehicle images
368M+
Listing records
46.5M+
Auction records
532M+
Auction photos from Copart & IAAI

Live updates: 1M+ new listings · 5M+ new photos every day.

What We Offer

Products for car dealers, data teams and developers.

VinAssessment offers dealer subscriptions, licensed vehicle data with APIs, and free tools. All of them run on the same live market data.

For dealers

Subscriptions that help car dealers price, list and sell every vehicle on the lot.

  • Inventory Analytics includes Pricing Intelligence and Competitor Analysis. From $299/mo.
  • Vehicle History Reports show title, auction, odometer and market value records for any VIN. From $24.99/mo.
  • Window Sticker prints original OEM stickers for 18 brands and builds one for any other VIN. From $59/mo.
  • Chrome Extension brings VIN data to the listing sites you already browse. $29 per seat/mo.
See dealer plans

For data teams and developers

Licensed vehicle data, REST APIs and an MCP server for products, models and AI agents.

  • Vehicle Data licenses listings, auctions, history records and images in bulk. Contact us for a quote.
  • Market Comps API returns price bands, days on market and comparable listings for any year, make and model.
  • Automotive Data API covers REST access, including a free VIN and market price API for AI assistants.
  • MCP Server connects an AI assistant or agent to live vehicle data tools.
See all products

Free tools

Free tools for dealers and car shoppers. No signup needed.

  • Photo Branding adds your dealership name, city and phone to vehicle photos.
  • Value My Car estimates what a car is worth from real dealer asking prices.
  • VIN Lookup shows similar cars for sale near you for any VIN.
  • Market Prices show low, typical and high asking prices by year, make and model.
See all free tools

Data Sources

Where our listing data comes from.

We read listings from the major car marketplaces and 55,300+ dealer websites every month. Every brand and model year, new and pre-owned.

eBay Motors
CarGurus
Cars.com
Carvana
AutoTrader
TrueCar
Autolist
Craigslist
+ 55,300 dealer websites

For Dealers

Dealer tools for pricing, competitors, history and stickers.

Each dealer product solves one job on the lot: pricing, competitor tracking, vehicle history, window stickers or VIN checks while you browse. They work for new and pre-owned inventory.

Why VinAssessment 1 min · the idea in a minute
How the platform works 3 min · every screen, from your lot to the weekly price list

Pricing Intelligence

Included in Inventory Analytics

Pricing Intelligence shows dealers where each car on the lot ranks against similar cars for sale nearby, and what price moves it. Inventory Analytics from $299/mo.

  • See where every car on your lot ranks against competitors within 50 to 500 miles, or nationwide — updated daily
  • Compare what similar cars ask today with what they were asking when they left the market — so you know the difference between what competitors list and what actually moves
  • Spot cars that are overpriced or underpriced before they've sat 30 days
Learn more about Pricing Intelligence

Competitor Analysis

Included in Inventory Analytics

Competitor Analysis maps every dealer selling a similar vehicle within 50 to 500 miles, or nationwide. Inventory Analytics from $299/mo.

  • Map every dealer selling a similar vehicle — see their price, distance, and how long it's been on their lot
  • Filter by exact trim, model year, or condition to find the competitors that actually matter to your buyer
  • See who entered your radius and who dropped their price since yesterday — refreshed every day
Learn more about Competitor Analysis

Vehicle History Reports

Vehicle History Reports give dealers title brands, owners, auction records and photos, odometer readings and market value for any VIN. From $24.99/mo.

  • Pull auction photos, title records and the odometer timeline for any VIN without leaving your dashboard
  • See where a vehicle has been listed, at what asking price, and how long it stayed before it left the market
  • Answer your buyer's toughest questions before they ask — build trust and close faster
Learn more about Vehicle History Reports

Window Sticker

Window Sticker gives dealers the original OEM Monroney for 18 brands and a Custom Builder sticker for any other VIN. From $59/mo.

  • Generate factory-accurate Monroney stickers for 18 brands, plus a Custom Builder for every other VIN
  • Download print-ready PDFs in seconds — no scanning originals, no chasing down paperwork
  • Compliant with federal Monroney Act requirements; printable from any browser
Learn more about Window Sticker

Chrome Extension

The Chrome Extension shows dealers VIN history and market data on the listing sites they already browse. $29 per seat/mo.

  • See auction photos, title brands, accident records, and competitor prices without opening another tab
  • Works on any listing page that shows a VIN, including Cars.com, AutoTrader, Craigslist, and Facebook Marketplace
  • Log in with your VinAssessment account — $29/mo per seat
Learn more about Chrome Extension

Need more than one?

Bundle two or more dealer products and save. Bundles start at 15% off. Tell us your inventory size and rooftop count, and we'll put together the right setup.

  • Inventory Analytics Enterprise is priced per dealership rooftop
  • Multi-rooftop groups get a group plan
See pricing
Free · No signup

Brand your inventory photos in 60 seconds.

Drop in your vehicle photos. Pick a template. Type your dealership name, city, and phone. Download a branded set ready for Facebook, Instagram, Craigslist, or your own website. Ten ready-made layouts, fully editable. No login, no email, no watermark.

How It Works

From inventory to insights in four steps.

No long onboarding. No data engineering. Plug in your inventory and we do the rest.

  1. Connect your inventory

    We read your public listings, so your lot is already in. Add the rest by VIN, a pasted VIN list, or a CSV upload.

  2. We scan the whole market

    Every listing, every platform, every dealer within your chosen radius — scanned and matched against your inventory in real time.

  3. Your dashboard is ready

    See your pricing position, a map of every competitor, and which cars have been sitting too long — all in one place.

  4. Reprice and sell faster

    Adjust your prices based on real data, not instinct. Watch days-on-lot drop.

From the Lot

Dealers who price every car right.

How dealerships across the country are using VinAssessment today.

We used to spend two hours every Monday pulling competitor prices off five sites by hand. Now I open VinAssessment, see my whole lot ranked against everyone within 200 miles, and re-price 80 cars before lunch.

Pre-Owned Manager
Single-rooftop independent lot, Midwest

Twelve rooftops, one dashboard. My GMs see exactly where each store sits in its local market, and we caught a competitor undercutting us on F-150s within an hour of their listing going live. That's the kind of speed we couldn't get from anyone else.

COO
Regional dealer group · 12 rooftops, ~2,400 cars

What sold me was the audit trail. I can show our GM exactly which competitor listings drove a price recommendation — by VIN, by date, by source. No more "the system said so." Pricing is a defensible decision now.

Pricing Manager
Toyota + Honda franchise group · 4 rooftops

Stop guessing. See the whole market.

Get a personalized 20-minute demo. We'll show you what every competitor near you is listing right now, new and pre-owned.

Look up any car

Check the market by VIN

Two ways in — run a VIN to see the market, or send a shopper to their history report.

VIN lookup

Decode any VIN

Instant decode, plus the live market price range and the active listings behind it.

For car shoppers

Shopping for yourself?

VinAssessment is built for dealers. Buying your next car? Get full vehicle history reports on VehiLeaks — our consumer companion.

Go to VehiLeaks

Not a dealer?

You can use the same data to buy your next car.

Check a VIN for free, read the car's reported history on VehiLeaks, or search priced-against-market listings on VehiSales.

Browse market prices

And if you want to build something on top of our data

Data & Tools

Vehicle data and APIs for developers, data scientists and AI builders.

Developers and data teams can license our vehicle data, call our REST APIs or connect an AI agent through MCP.

Vehicle Data

Vehicle Data is licensed bulk automotive data for AI teams, pricing platforms and analytics firms. New and pre-owned vehicles, every brand.

  • 368M+ listing records, 46.5M+ auction records and 34.3M+ registration and ownership records
  • 2.7B+ vehicle images, including 532M+ auction photos
  • Delivered to your cloud as files, an API or a labeled image set. Contact us for a quote
Learn more about Vehicle Data

API Access

Our REST APIs give developers live market prices and comparable listings for marketplaces, valuation tools and analytics.

  • Market Comps API returns per-trim price bands, days on market, price trends and comparable listings in one call
  • Free endpoints for AI assistants return VIN facts, market prices and models with no API key, rate limited per IP
  • Each endpoint is documented field by field, with JSON responses
Learn more about API Access

MCP Server

The MCP Server connects AI assistants and agents to live vehicle, pricing and competitor data through the Model Context Protocol.

  • Connect any LLM — Claude, GPT, Cursor, or your own agent — to live vehicle inventory, pricing, and competitor data via MCP
  • Search inventory by make/model/radius, look up any VIN, or analyze market positioning — through natural language, in any AI workflow
  • Separate subscription: sign up for MCP without a dealer plan or API Access; ask us to bundle both
Learn more about MCP Server

Building something bigger?

Need a custom data deal or feed? Talk to our data team.

Partner With Us