VinAssessment gives your dealership live local competitor pricing, market rank, and pricing opportunities for every VIN — so you can price with confidence and win more deals.
Drop in your vehicle photos. Pick a template. Type your dealership name, city, and phone.
Download a branded set ready for Facebook, Instagram, Craigslist, or your own website.
Ten ready-made layouts, fully editable. No login, no email, no watermark.
And if you want to build something on top of our data
Data & Tools
For developers, data scientists, and AI builders.
Three ways to plug VinAssessment's automotive data directly into your product, your model, or your AI agent.
Vehicle Data
Buy bulk historical data — listings, auctions, title & history, and 2.5B+ images. Both new and used vehicles, every brand, every region. Train your AI on the most complete automotive dataset in North America.
Access full historical exports in CSV, Parquet, or JSON — listings, auction records, title & history, and labeled image sets
226M+ listing records, 50M+ title records, and 2.5B+ vehicle images, updated continuously and available for bulk download
Used by AI teams, pricing platforms, and analytics firms who need the most complete North American vehicle dataset available
Real-time vehicle, listing, and pricing data through a clean REST API. Build marketplaces, valuation tools, and analytics on the freshest data in the industry.
Query any VIN for real-time pricing position, competitor listings, and market price band — single endpoint, clean JSON response
Versioned REST API with clear rate limits, retry-after headers, and a sandbox environment for testing before you go live
Powers marketplaces, valuation engines, and internal pricing tools — documented for developers, not just described for sales calls
No long onboarding. No data engineering. Plug in your inventory and we do the rest.
1
Connect your inventory
Upload a VIN list or CSV, or connect your DMS — your entire lot is in the system in under a minute.
2
We scan the whole market
Every listing, every platform, every dealer within your chosen radius — scanned and matched against your inventory in real time.
3
Your dashboard is ready
See your pricing position, a map of every competitor, and which cars have been sitting too long — all in one place.
4
Reprice and sell faster
Adjust your prices based on real data, not instinct. Watch days-on-lot drop.
From the Lot
Dealers who price every car right.
How dealerships across the country are using VinAssessment today.
"
We used to spend two hours every Monday pulling competitor prices off five sites by hand. Now I open VinAssessment, see my whole lot ranked against everyone within 200 miles, and re-price 80 cars before lunch.
Used-car Manager
Single-rooftop independent lot, Midwest
"
Twelve rooftops, one dashboard. My GMs see exactly where each store sits in its local market, and we caught a competitor undercutting us on F-150s within an hour of their listing going live. That's the kind of speed we couldn't get from anyone else.
COO
Regional dealer group · 12 rooftops, ~2,400 cars
"
What sold me was the audit trail. I can show our GM exactly which competitor listings drove a price recommendation — by VIN, by date, by source. No more "the system said so." Pricing is a defensible decision now.
Pricing Manager
Toyota + Honda franchise group · 4 rooftops
Stop guessing. See the whole market.
Get a personalized 20-minute demo. We'll show you what every competitor is selling right now — across the entire car market, both new and used.