Pricing intelligence for car dealers — every car on your lot, priced against nearby dealers.
VinAssessment shows your dealership what competitors near you ask for a similar car, so you can price each vehicle on your lot with evidence. It runs on 136M+ tracked vehicles, 368M+ listing records and 46.5M+ auction records.
For Car Shoppers
Know What That Car Is Really Worth — Before You Buy It.
Found a car you like? Check what happened to it — auction photos, title, odometer — $9.99
on VehiLeaks. Still looking? See every car for sale near you on one map at VehiSales.
Every car on your lot gets a local market rank, a live price band and the competing listings behind them. Updated daily, for new and pre-owned inventory.
We read listings from the major car marketplaces and 55,300+ dealer websites every month. Every brand and model year, new and pre-owned.
eBay Motors
CarGurus
Cars.com
Carvana
AutoTrader
TrueCar
Autolist
Craigslist
+ 55,300dealer websites
For Dealers
Dealer tools for pricing, competitors, history and stickers.
Each dealer product solves one job on the lot: pricing, competitor tracking, vehicle history, window stickers or VIN checks while you browse. They work for new and pre-owned inventory.
Why VinAssessment1 min · the idea in a minute
How the platform works3 min · every screen, from your lot to the weekly price list
Pricing Intelligence
Included in Inventory Analytics
Pricing Intelligence shows dealers where each car on the lot ranks against similar cars for sale nearby, and what price moves it. Inventory Analytics from $299/mo.
See where every car on your lot ranks against competitors within 50 to 500 miles, or nationwide — updated daily
Compare what similar cars ask today with what they were asking when they left the market — so you know the difference between what competitors list and what actually moves
Spot cars that are overpriced or underpriced before they've sat 30 days
Bundle two or more dealer products and save. Bundles start at 15% off. Tell us your inventory size and rooftop count, and we'll put together the right setup.
Inventory Analytics Enterprise is priced per dealership rooftop
Drop in your vehicle photos. Pick a template. Type your dealership name, city, and phone.
Download a branded set ready for Facebook, Instagram, Craigslist, or your own website.
Ten ready-made layouts, fully editable. No login, no email, no watermark.
No long onboarding. No data engineering. Plug in your inventory and we do the rest.
1
Connect your inventory
We read your public listings, so your lot is already in. Add the rest by VIN, a pasted VIN list, or a CSV upload.
2
We scan the whole market
Every listing, every platform, every dealer within your chosen radius — scanned and matched against your inventory in real time.
3
Your dashboard is ready
See your pricing position, a map of every competitor, and which cars have been sitting too long — all in one place.
4
Reprice and sell faster
Adjust your prices based on real data, not instinct. Watch days-on-lot drop.
From the Lot
Dealers who price every car right.
How dealerships across the country are using VinAssessment today.
"
We used to spend two hours every Monday pulling competitor prices off five sites by hand. Now I open VinAssessment, see my whole lot ranked against everyone within 200 miles, and re-price 80 cars before lunch.
Pre-Owned Manager
Single-rooftop independent lot, Midwest
"
Twelve rooftops, one dashboard. My GMs see exactly where each store sits in its local market, and we caught a competitor undercutting us on F-150s within an hour of their listing going live. That's the kind of speed we couldn't get from anyone else.
COO
Regional dealer group · 12 rooftops, ~2,400 cars
"
What sold me was the audit trail. I can show our GM exactly which competitor listings drove a price recommendation — by VIN, by date, by source. No more "the system said so." Pricing is a defensible decision now.
Pricing Manager
Toyota + Honda franchise group · 4 rooftops
Stop guessing. See the whole market.
Get a personalized 20-minute demo. We'll show you what every competitor near you is listing right now, new and pre-owned.
$5.99Simple reportAccident & auction photos, market and trade-in value, the before/after photo duel and a listings snapshot.
from $9.99Full reportEverything in Simple, plus title registration, ownership history, BMV title status, complete listings history and a PDF you can keep.
See every car near you — and get told when one drops in price
Cars for sale on a map
Every listing near you plotted on one interactive map. Zoom in to a dealer to see
their whole lot on the spot — with the same filters as the search.
Alerts that watch the market for you
Follow one car and get an email when its price changes or it leaves the market. Or save
your search — “RAV4 under $20,000 within 50 miles” — and get notified the moment a matching
car shows up or drops in price. No account, no password.