Track competitors, analyze market position, and optimize pricing across your entire dealership inventory — powered by 122M+ vehicle records.
Request a DemoKnow your pricing position, spot slow-moving inventory, and outprice competitors — all in one platform.
When a vehicle sits on your lot for 60, 90, or 120+ days, the answer is almost always pricing. VinAssessment gives you the data to understand exactly where you stand against every competitor selling the same vehicle — by trim, by radius, by price.
Instead of guessing, your team can see the average market price, the lowest and highest asking prices, and how many competitors are in range. That means faster pricing decisions, fewer aged units, and higher turn rates.
Compare your price against every nearby competitor — know instantly if you're above or below market.
Track days on market for every unit. If competitors are priced lower with fewer days listed, you'll know exactly what to adjust.
See exactly which dealers are selling the same car — with photos, prices, mileage, and location — so you can benchmark against your real competition.
See competing models from other brands that buyers cross-shop — with average prices, volume, and similarity scores.
See who's selling the same vehicle and at what price. Match by exact trim or all model trims.
Instantly see where your price sits versus the market — below average, above, or right on target.
Discover competing models from other brands — with avg prices, volume, and similarity scores.
Filter competitors by distance — 50mi, 100mi, 200mi, 500mi, or nationwide.
Car Records
Real Vehicle Images
Auction Car Records
Auction Cars with Past & Active Sales Records
Detailed VIN-based reports for trade-in assessments and purchase decisions
Access original window stickers (Monroney labels) for supported brands and model years.
Ready to turbocharge your dealership's success?
Connect with us or set a demo now.
