For Dealers

Price Every Car With Real Market Intelligence.

VinAssessment is real-time pricing intelligence for car dealers — live competitor pricing on every VIN, built on 135M+ tracked vehicles, 360M+ listing records, and 46.3M+ real auction records.

See Every Competitor. Know Where You Rank.

VinAssessment gives your dealership live local competitor pricing, market rank, and pricing opportunities for every VIN — so you can price with confidence and win more deals.

8M+ listings refreshed daily
135M+ vehicles tracked
50 – 500 mile radius
New & used inventory
135M+
Vehicles tracked
2.66B+
Vehicle images
360M+
Listing records
46.3M+
Auction records
530M+
Auction photos from Copart & IAAI

Live updates: 1M+ new listings · 4M+ new photos every day.

Every Source

One Source. Every Source.

Every brand. Every model year. New and used. From every major platform — and 57,600+ dealer websites scanned monthly.

eBay Motors
CarGurus
Cars.com
Carvana
AutoTrader
TrueCar
Autolist
Craigslist
+ 57,600 dealer websites

For Dealers

Five products. One dashboard. Built for your lot.

From pricing to competitor maps to window stickers — everything you need to price, list, and sell every vehicle, new or used.

Why VinAssessment 1 min · the idea in a minute
How the platform works 3 min · every screen, from your lot to the weekly price list

Pricing Intelligence

Price every vehicle on your lot — new or used — for your local market. Backed by every competitor selling near you.

  • See where every car on your lot ranks against competitors within 50 to 500 miles, or nationwide — updated daily
  • Compare what similar cars ask today with what they were asking when they left the market — so you know the difference between what competitors list and what actually moves
  • Spot cars that are overpriced or underpriced before they've sat 30 days
Learn more about Pricing Intelligence

Competitor Analysis

See every dealer selling a similar vehicle — new or used — within 50 to 500 miles, or nationwide.

  • Map every dealer selling a similar vehicle — see their price, distance, and how long it's been on their lot
  • Filter by exact trim, model year, or condition to find the competitors that actually matter to your buyer
  • See who entered your radius and who dropped their price since yesterday — refreshed every day
Learn more about Competitor Analysis

Vehicle History Reports

Auction photos, sales history, accident records, title brands — everything your buyer asks before they ask.

  • Pull auction photos, title history, and accident records for any VIN — instantly, without leaving your dashboard
  • See every place a vehicle has been listed, what it sold for, and how long it sat before moving
  • Answer your buyer's toughest questions before they ask — build trust and close faster
Learn more about Vehicle History Reports

Window Sticker

Original OEM Monroneys for 18 brands; a Custom Builder sticker for any other VIN. Print-ready PDFs in seconds.

  • Generate factory-accurate Monroney stickers for 18 brands, plus a Custom Builder for every other VIN
  • Download print-ready PDFs in seconds — no scanning originals, no chasing down paperwork
  • Compliant with federal Monroney Act requirements; printable from any browser
Learn more about Window Sticker

Chrome Extension

Hover any VIN on Cars.com, AutoTrader, Craigslist — get full history without leaving the page.

  • See auction photos, title history, accident records, and competitor prices without opening another tab
  • Works on Cars.com, AutoTrader, CarGurus, Craigslist, and more — wherever you browse inventory
  • Install in 30 seconds; log in with your VinAssessment account — $29/mo per seat
Learn more about Chrome Extension

All five — bundled.

Need more than one? Bundles start at 15% off. Tell us your inventory size and rooftop count, and we'll put together the right setup.

  • Unlimited Inventory Analytics plans are per dealership rooftop
  • One invoice across all products
  • White-label PDFs included
See pricing
Free · No signup

Brand your inventory photos in 60 seconds.

Drop in your vehicle photos. Pick a template. Type your dealership name, city, and phone. Download a branded set ready for Facebook, Instagram, Craigslist, or your own website. Ten ready-made layouts, fully editable. No login, no email, no watermark.

How It Works

From inventory to insights in four steps.

No long onboarding. No data engineering. Plug in your inventory and we do the rest.

  1. Connect your inventory

    We read your public listings, so your lot is already in. Add the rest by VIN, a pasted VIN list, or a CSV upload.

  2. We scan the whole market

    Every listing, every platform, every dealer within your chosen radius — scanned and matched against your inventory in real time.

  3. Your dashboard is ready

    See your pricing position, a map of every competitor, and which cars have been sitting too long — all in one place.

  4. Reprice and sell faster

    Adjust your prices based on real data, not instinct. Watch days-on-lot drop.

From the Lot

Dealers who price every car right.

How dealerships across the country are using VinAssessment today.

We used to spend two hours every Monday pulling competitor prices off five sites by hand. Now I open VinAssessment, see my whole lot ranked against everyone within 200 miles, and re-price 80 cars before lunch.

Pre-Owned Manager
Single-rooftop independent lot, Midwest

Twelve rooftops, one dashboard. My GMs see exactly where each store sits in its local market, and we caught a competitor undercutting us on F-150s within an hour of their listing going live. That's the kind of speed we couldn't get from anyone else.

COO
Regional dealer group · 12 rooftops, ~2,400 cars

What sold me was the audit trail. I can show our GM exactly which competitor listings drove a price recommendation — by VIN, by date, by source. No more "the system said so." Pricing is a defensible decision now.

Pricing Manager
Toyota + Honda franchise group · 4 rooftops

Stop guessing. See the whole market.

Get a personalized 20-minute demo. We'll show you what every competitor is selling right now — across the entire car market, both new and used.

Look up any car

Check the market by VIN

Two ways in — run a VIN to see the market, or send a shopper to their history report.

VIN lookup

Decode any VIN

Instant decode, plus the live market price range and the active listings behind it.

For car shoppers

Shopping for yourself?

VinAssessment is built for dealers. Buying your next car? Get full vehicle history reports on VehiLeaks — our consumer companion.

Go to VehiLeaks

Not a dealer?

You can use the same data to buy your next car.

Check a VIN for free, read the car's reported history on VehiLeaks, or search priced-against-market listings on VehiSales.

Browse market prices

And if you want to build something on top of our data

Data & Tools

For developers, data scientists, and AI builders.

Three ways to plug VinAssessment's automotive data directly into your product, your model, or your AI agent.

Vehicle Data

Buy bulk historical data — listings, auctions, title & history, and 2.66B+ images. Both new and used vehicles, every brand, every region. Train your AI on the most complete automotive dataset in North America.

  • Access full historical exports in CSV, Parquet, or JSON — listings, auction records, title & history, and labeled image sets
  • 360M+ listing records, 38.9M+ registration & ownership records, and 2.66B+ vehicle images, updated continuously and available for bulk download
  • Used by AI teams, pricing platforms, and analytics firms who need the most complete North American vehicle dataset available
Learn more about Vehicle Data

API Access

Real-time vehicle, listing, and pricing data through a clean REST API. Build marketplaces, valuation tools, and analytics on the freshest data in the industry.

  • Query any VIN for real-time pricing position, competitor listings, and market price band — single endpoint, clean JSON response
  • Versioned REST API with clear rate limits, retry-after headers, and a sandbox environment for testing before you go live
  • Powers marketplaces, valuation engines, and internal pricing tools — documented for developers, not just described for sales calls
Learn more about API Access

MCP Server

Connect your AI assistant to live automotive data via Model Context Protocol. A separate subscription — sign up just for MCP, or bundle it with API access.

  • Connect any LLM — Claude, GPT, Cursor, or your own agent — to live vehicle inventory, pricing, and competitor data via MCP
  • Search inventory by make/model/radius, look up any VIN, or analyze market positioning — through natural language, in any AI workflow
  • Separate subscription: sign up for MCP without a dealer plan or API Access; ask us to bundle both
Learn more about MCP Server

Building something bigger?

Custom data deals, exclusive feeds, white-label deployments — talk to our data team.

Partner With Us