$4,058 higher median
2026 Ford Mustang
$43,000Median asking price · 9,487 qualifying listings
Middle 50%$35,485–$59,010
Find listings on VehiSales ↗Actual GT listing photo; individual equipment may differ.
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2026 Subaru BRZ prices in the U.S.
$38,914
Median asking price
244 active listings · Updated October 27, 2026
National price overview
Typical asking price range
$37,426 – $40,489 All 244 listings · Middle 50% of asking pricesMedian asking price
$38,914Trim, mileage and condition change what a comparable vehicle costs.
As of October 27, 2026, the median asking price for a 2026 Subaru BRZ in the U.S. is $38,914, based on 244 active dealer listings tracked by VinAssessment.
Behind the price
Price range & market sample
The median asking price for a 2026 Subaru BRZ in the U.S. is $38,914 based on 244 active listings.
244 active dealer listings
Snapshot October 27, 2026 · refreshed daily
30-day asking price change: −$214.
Typical: $37,426–$40,489 — the middle half of 244 asking prices
Median $38,914
$34K low
$42K high
Why the wide range? Price depends mostly on configuration and mileage — see below. This spread covers the middle 96% of asking prices: we exclude the cheapest and priciest 2% to reduce the influence of extreme values. This does not verify title status or guarantee that every erroneous listing is excluded.
$35,998
Pre-owned median (13)
$39,019
New median (231)
Live 2026 Subaru BRZ listings, priced by VIN
Compared with all listings
All-listings median $38,914
2026 Subaru BRZ
TS
$35,998
VIN JF1ZDBS19T9701039
−$2,916 · vs all-listings median
2026 Subaru BRZ
Limited
$35,511
VIN JF1ZDBE19T8701916
−$3,403 · vs all-listings median
2026 Subaru BRZ
Limited
$37,344
VIN JF1ZDBE13T8700941
−$1,570 · vs all-listings median
View 9 more priced VINs
- Limited VIN JF1ZDBE15T9701583 $34,999 −$3,915 vs median
- Limited VIN JF1ZDBE10T9700051 $35,282 −$3,632 vs median
- Limited VIN JF1ZDBE19T9700212 $33,214 −$5,700 vs median
- Limited VIN JF1ZDBE17T8703177 $37,222 −$1,692 vs median
- Limited VIN JF1ZDBE1XT9703149 $38,248 −$666 vs median
- Limited VIN JF1ZDBE16T9702001 $37,756 −$1,158 vs median
- Limited VIN JF1ZDBE13T9702926 $37,801 −$1,113 vs median
- Limited VIN JF1ZDBE11T8701506 $38,641 −$273 vs median
- Limited VIN JF1ZDBE16T8702828 $38,906 at typical vs median
Price differences are not deal ratings. Compare equipment, mileage and vehicle history before judging a price.
Every VIN links to a full market report: decode, active listings and the local price band.
A little comparison goes a long way
About this comparison ↓What else could you drive?
Compare 2026 Subaru BRZ with other models from the same year. Choose the trims that matter to you.
As of October 27, 2026, among same-year alternatives to the 2026 Subaru BRZ in this catalog, the 2026 Toyota GR86 has the lowest median asking price ($37,709, 172 listings with photos) and the 2026 Nissan Z the highest ($47,530, 210 listings).
Comparison catalog · Snapshot October 27, 2026, 05:00 UTC · Only listings with photos. This sample is separate from the price overview above and its figures differ.
Your comparison starting point
2026 Subaru BRZ
All trims · United States
The price overview above is this page’s reference figure. The comparison below uses its own catalog sample: 210 listings with photos, catalog median $38,942 (the baseline for the “lower/higher” badges).
Middle 50%: $37,734–$40,425
Photo: Limited · 10 mi · view VIN
Explore the alternatives
$272 lower median
2026 Mazda MX-5
$38,670Median asking price · 1,405 qualifying listings
Middle 50%$36,372–$41,002
Find listings on VehiSales ↗Actual Grand Touring listing photo; individual equipment may differ.
$5,212 higher median
2026 Mini Cooper Convertible
$44,154Median asking price · 801 qualifying listings
Middle 50%$42,174–$46,143
Find listings on VehiSales ↗Actual S Convertible FWD listing photo; individual equipment may differ.
$1,233 lower median
2026 Toyota GR86
$37,709Median asking price · 172 qualifying listings
Middle 50%$36,180–$39,850
Find listings on VehiSales ↗Actual Premium listing photo; individual equipment may differ.
$8,588 higher median
2026 Nissan Z
$47,530Median asking price · 210 qualifying listings
Middle 50%$44,084–$54,690
Find listings on VehiSales ↗Actual Sport listing photo; individual equipment may differ.
No alternatives have a lower median in this selection. Broaden your filters or turn off “Lower median price only”.
Compare prices side by side
| Model / trim | Median | Middle 50% | Listings |
|---|---|---|---|
| 2026 Subaru BRZ All trims | see price overview above | $37,734–$40,425 | 210 |
| 2026 Ford Mustang All trims | $43,000 | $35,485–$59,010 | 9,487 |
| 2026 Mazda MX-5 All trims | $38,670 | $36,372–$41,002 | 1,405 |
| 2026 Mini Cooper Convertible All trims | $44,154 | $42,174–$46,143 | 801 |
| 2026 Toyota GR86 All trims | $37,709 | $36,180–$39,850 | 172 |
| 2026 Nissan Z All trims | $47,530 | $44,084–$54,690 | 210 |
What these prices mean
Only catalog listings with photos are included. Trim names do not verify equivalent equipment. Prices are asking prices, not completed sales. Alternatives share the body style and class of the source model; the nearest model years are used when the same year has too few listings. Price differences are not a valuation adjustment or guaranteed savings.
Snapshot: October 27, 2026, 05:00 UTC. 6 source listings excluded by statistical price screening; this does not verify that every deposit or payment ad has been removed.
VehiSales opens in a new tab with the model, year and known mileage range. Confirm trim, fuel, drivetrain, condition and location on VehiSales; its live inventory may differ.
Trim-level pricing isn't reliable enough for this model yet — mileage and configuration explain most of the spread above.
Understand the differences
2026 Subaru BRZ: VIN configurations and specifications
Multiple VIN patterns can share the same trim. Compare their recorded equipment, then open a specification page for the full details.
Where these specifications come from
Specifications combine decoded VIN data, including NHTSA vPIC , with inventory records. If decoding does not identify a trim, a recorded inventory trim may be shown. VIN patterns do not confirm every installed option.
Counts describe observed VINs in our database, not factory production totals. Prices are median asking prices from qualifying U.S. listings, not original MSRP. Check the vehicle’s build sheet for exact equipment.
FACTORY REFERENCE
2026 Subaru BRZ factory brochure
Model-year reference for features and equipment. Actual VIN equipment may differ.
No verified factory brochure is currently listed for this exact model year.
Need equipment for a specific vehicle? Look up its factory window sticker →
Price history
View national price history · all trims
Median asking price by month — U.S., all trims · shaded band is the typical range (25th–75th percentile)
The median listing price for a 2026 Subaru BRZ is $38,857 (October 2026), unchanged from December 2025.
Monthly price table
| Month | Median price | Typical range | Vehicles listed |
|---|---|---|---|
| October 2026 | $38,857 | $38K–$40K | 324 |
| September 2026 | $38,889 | $38K–$40K | 412 |
| August 2026 | $38,896 | $38K–$41K | 464 |
| July 2026 | $38,980 | $38K–$41K | 444 |
| June 2026 | $38,914 | $38K–$41K | 385 |
| May 2026 | $38,665 | $38K–$41K | 315 |
| April 2026 | $38,622 | $38K–$40K | 276 |
| March 2026 | $38,794 | $38K–$40K | 356 |
| February 2026 | $39,386 | $38K–$41K | 316 |
| January 2026 | $39,910 | $39K–$41K | 369 |
| December 2025 | $38,698 | $38K–$41K | 236 |
2026 Subaru BRZ prices by state
See how asking prices vary across states. Looking for a 2026 Subaru BRZ for sale near you? Open your state's price guide to compare its market, then follow the local listings link to browse available vehicles.
United States · all trims · snapshot October 27, 2026. Explore state markets below. Prices and counts cover all trims in each state; the full comparison table remains available below the map.
Explore 35 more state markets
Georgia
Typical asking price
$39,134
- Active listings
- 4
- Listed this year
- 54
Not enough active listings for a state price report.
Illinois
Typical asking price
$39,451
- Active listings
- 4
- Listed this year
- 35
Not enough active listings for a state price report.
Oregon
Typical asking price
$39,278
- Active listings
- 4
- Listed this year
- 34
Not enough active listings for a state price report.
South Carolina
Typical asking price
$38,351
- Active listings
- 4
- Listed this year
- 35
Not enough active listings for a state price report.
Tennessee
Typical asking price
$38,810
- Active listings
- 4
- Listed this year
- 37
Not enough active listings for a state price report.
Idaho
Typical asking price
$38,677
- Active listings
- 3
- Listed this year
- 12
Not enough active listings for a state price report.
Louisiana
Typical asking price
$40,384
- Active listings
- 3
- Listed this year
- 13
Not enough active listings for a state price report.
Missouri
Typical asking price
$38,362
- Active listings
- 3
- Listed this year
- 20
Not enough active listings for a state price report.
New Mexico
Typical asking price
$40,254
- Active listings
- 3
- Listed this year
- 10
Not enough active listings for a state price report.
Utah
Typical asking price
$39,308
- Active listings
- 3
- Listed this year
- 14
Not enough active listings for a state price report.
Alabama
Typical asking price
$40,711
- Active listings
- 2
- Listed this year
- 13
Not enough active listings for a state price report.
Kentucky
Typical asking price
$38,106
- Active listings
- 2
- Listed this year
- 10
Not enough active listings for a state price report.
Montana
Typical asking price
$39,756
- Active listings
- 2
- Listed this year
- 5
Not enough active listings for a state price report.
Ohio
Typical asking price
$38,812
- Active listings
- 2
- Listed this year
- 31
Not enough active listings for a state price report.
Washington
Typical asking price
$38,899
- Active listings
- 2
- Listed this year
- 36
Not enough active listings for a state price report.
Arkansas
Typical asking price
$38,001
- Active listings
- 1
- Listed this year
- 20
Not enough active listings for a state price report.
Connecticut
Typical asking price
$38,713
- Active listings
- 1
- Listed this year
- 19
Not enough active listings for a state price report.
Delaware
Typical asking price
$40,087
- Active listings
- 1
- Listed this year
- 5
Not enough active listings for a state price report.
Indiana
Typical asking price
$38,870
- Active listings
- 1
- Listed this year
- 21
Not enough active listings for a state price report.
Iowa
Typical asking price
$39,186
- Active listings
- 1
- Listed this year
- 7
Not enough active listings for a state price report.
New Hampshire
Typical asking price
$39,662
- Active listings
- 1
- Listed this year
- 5
Not enough active listings for a state price report.
Oklahoma
Typical asking price
$38,981
- Active listings
- 1
- Listed this year
- 17
Not enough active listings for a state price report.
Minnesota
Typical asking price
$38,992
- Active listings
- 0
- Listed this year
- 17
Not enough active listings for a state price report.
View the U.S. inventory map
What does this map show?
The numbers are active listings, not prices. Badges mark the 8 busiest mapped states to keep the map readable; other states can also have listings.
Hover over a state or focus it with your keyboard for details. Click a linked state or its number to open that state's price page.
State details will appear here. On a phone, tap a linked state to open its prices; use the full table for easier browsing.
Scroll the map sideways on smaller screens. Numbers stay large enough to read.
Most active listings
Other states with active listings
No active listings or insufficient data
Alaska and Hawaii are not drawn on this map. Where qualifying data is available, they appear in the full state table. Grey does not necessarily mean no cars are for sale.
View all states and prices
Listed this year counts every 2026 Subaru BRZ first listed in 2026 (sold and active), with currently active cars as a floor. Typical price is the median of each car's latest asking price — or the average of active listings where this-year data is thin.
EXPLORE THE YEARS
Other Subaru BRZ years
Same model, a different chapter. Start with a nearby year, or open the complete timeline.
An earlier model year
2025
Subaru BRZ
Typical asking price
$32,775
Explore this year →
You are here
2026
Subaru BRZ
Typical asking price
$38,914
Your current report
A newer model year
2027
Subaru BRZ
Typical asking price
$39,017
Explore this year →
See how model-year prices compare
U.S. market · All trimsDifferent model years, shown on the same dollar scale. Median asking price where available; otherwise average. These are different vehicles, not a forecast of your car’s value.
Explore all 13 other model years
Pick a year to open its price report. Prices compare different vehicles and equipment, not the changing value of one car.
Nearby model years
2018
$19,995
2019
$20,192
2020
$21,122
2022
$26,942
2023
$27,999
2024
$30,002
2025
$32,775
2027
$39,017
More model years
MEET THE REST OF THE LINEUP
More 2026 Subaru prices
Something else catch your eye? Explore other 2026 Subaru models before you decide.
Subaru Forester
Explore this model →
Subaru Outback
Explore this model →
Subaru Crosstrek
Explore this model →
Subaru WRX
Explore this model →
Subaru Impreza
Explore this model →
Subaru Ascent
Explore this model →Prices shown for other models are average asking prices in the national snapshot. Photos are representative; trim and equipment vary.
What would a 2026 Subaru BRZ cost per month?
Estimate the monthly payment on a $38,914 vehicle. Move the numbers to match your own loan.
10% down
7.0% is an illustrative starting rate — use your own lender quote.
Loan term
Estimated monthly payment
$693
per month
60 months · 7.0% APR · $3,891 down
Amount financed
$35,023
Total interest
$6,557
Estimate only. Excludes tax, title, registration and dealer fees, and assumes a fixed-rate loan with equal monthly payments. Your actual rate depends on your credit and lender.
Before you buy
A few important steps can help you buy with confidence.
- Check title and accident history
- Arrange an independent inspection
- Review factory equipment
- Check recalls by VIN
Frequently asked questions
Why do 2026 Subaru BRZ prices range from $33,980 to $41,895?
The spread comes down to configuration and mileage: higher-mileage, base-configuration examples sit near the low end, while low-mileage and premium configurations reach the top. Half of all listings fall between $37,426 and $40,489 — see the mileage and trim breakdowns above for where a specific vehicle lands.
Is $38,708 a good price for a 2026 Subaru BRZ?
$38,708 is the market average as of October 27, 2026. The $38,914 median is a comparison point, not a deal rating. Compare the same trim and mileage band, and check condition, equipment and vehicle history.
How many 2026 Subaru BRZ are for sale right now?
244 in total: 231 new (averaging $38,880) and 13 pre-owned (averaging $35,658). Counts refresh daily from live dealer inventory.
Is this the trade-in value or private-party value of my 2026 Subaru BRZ?
These figures describe dealer asking prices, not trade-in offers, private-party sale values or completed sale prices. Use them to compare advertised vehicles. To find out what a buyer or dealer would pay for your car, request an offer that takes its mileage, condition, equipment and history into account.
How we calculate these prices
We track 244 active listings for this vehicle across dealer sites nationwide, updated every day. Average and median are computed from real asking prices on live listings. We exclude the top and bottom 2% of prices to reduce the influence of extreme values. This does not verify title status or guarantee that every erroneous listing is excluded. Prices reflect dealer asking prices — not final sale prices — and exclude taxes, fees, and incentives. Trim and mileage move the price more than any other factor; see the breakdowns above.
Want the original factory equipment and MSRP behind a specific car? Get the window sticker by VIN →
Own a 2026 Subaru BRZ? See what it's worth →
KEEP EXPLORING
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