2026 Subaru BRZ prices in the U.S.
The median asking price for a 2026 Subaru BRZ in the U.S. is $39,272 based on 314 active listings.
As of July 25, 2026, the median asking price for a 2026 Subaru BRZ in the U.S. is $39,272, based on 314 active dealer listings tracked by VinAssessment.
◷ Updated July 25, 2026 ▤ 314 active dealer listings, refreshed daily Methodology →
Typical: $37,905–$40,615 — the middle half of 314 asking prices
Why the wide range? Price depends mostly on configuration and mileage — see below. This spread covers the middle 96% of asking prices: we exclude the cheapest and priciest 2% (payment-priced ads, typos, salvage) so outliers don't distort it.
What moves the price on a 2026 Subaru BRZ
The $37,905–$40,615 typical range isn't randomness — one factor explains most of it:
The same car typically asks $37,257 in Vermont but $41,207 in New Mexico.
Trim-level pricing isn't reliable enough for this model yet — mileage and configuration explain most of the spread above.
Price history
Median asking price by month · shaded band is the typical range (25th–75th percentile)
The median listing price for a 2026 Subaru BRZ is $39,169 (July 2026) — up 1.2% from $38,698 in December 2025.
Monthly price table
| Month | Median price | Typical range | Vehicles listed |
|---|---|---|---|
| July 2026 | $39,169 | $38K–$41K | 362 |
| June 2026 | $38,971 | $38K–$41K | 377 |
| May 2026 | $38,698 | $38K–$40K | 315 |
| April 2026 | $38,640 | $38K–$40K | 276 |
| March 2026 | $38,814 | $38K–$40K | 356 |
| February 2026 | $39,470 | $38K–$41K | 316 |
| January 2026 | $39,971 | $38K–$41K | 369 |
| December 2025 | $38,698 | $38K–$41K | 236 |
2026 Subaru BRZ prices by state
Listed this year counts every 2026 Subaru BRZ first listed in 2026 (sold and active), with currently active cars as a floor. Typical price is the median of each car's latest asking price — or the average of active listings where this-year data is thin.
Keep exploring BRZ prices
2026 Subaru BRZ · $39,109 typical · 314 listingsOther Subaru BRZ years
Live 2026 Subaru BRZ listings, priced by VIN
Every VIN links to a full market report: decode, active listings and the local price band. Shop 2025–2027 Subaru BRZ listings on VehiSales →.
More 2026 Subaru prices
Frequently asked questions
Why do 2026 Subaru BRZ prices range from $35,471 to $41,885?
The spread comes down to configuration and mileage: higher-mileage, base-configuration examples sit near the low end, while low-mileage and premium configurations reach the top. Half of all listings fall between $37,905 and $40,615 — see the mileage and trim breakdowns above for where a specific vehicle lands.
Is $39,109 a good price for a 2026 Subaru BRZ?
$39,109 is the market average as of July 25, 2026. Anything meaningfully below the $39,272 median is priced to move — but always compare within the same trim and mileage band, since those two factors drive most of the spread.
How many 2026 Subaru BRZ are for sale right now?
314 in total: 305 new (averaging $39,134) and 9 pre-owned (averaging $38,261). Counts refresh daily from live dealer inventory.
How we calculate these prices
We track 314 active listings for this vehicle across dealer sites nationwide, updated every day. Average and median are computed from real asking prices on live listings. We exclude the top and bottom 2% of prices to remove data errors, salvage titles, and monthly-payment figures posted as if they were sale prices. Prices reflect dealer asking prices — not final sale prices — and exclude taxes, fees, and incentives. Trim and mileage move the price more than any other factor; see the breakdowns above.
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