This vehicle is no longer listed, so the estimate starts from $29,062 — the typical market price for this build. Move the numbers to match your own loan.

Vehicle price

Down payment

10% down

Interest rate (APR)

7.0% is a typical rate for a well-qualified buyer — use your own quote if you have one.

Loan term

Estimated monthly payment

$518

per month

60 months · 7.0% APR · $2,906 down

Amount financed

$26,156

Total interest

$4,924

Estimate only. Excludes tax, title, registration and dealer fees, and assumes a fixed-rate loan with equal monthly payments. Your actual rate depends on your credit and lender.

Decoded from the VIN

NHTSA build data for JTDACAAU0P3014265

Trim

Engine

2.0L · V4

Horsepower

150

Drivetrain

4x2

Transmission

Electronic Continuously Variable (e-CVT)

Body

Hatchback/Liftback/Notchback

Fuel

Gasoline

Doors

Model year

2023

✓ Backup camera
✓ Blind-spot monitor
✓ Lane departure
✓ ABS
✓ Electronic stability

Fuel economy (EPA)

Combined

MPG

City

MPG

Highway

MPG

$820 /yr est. fuel

Assumes 15,000 miles a year at $3.10/gallon and 57 MPG combined.

5-year cost to own

Beyond the sticker: what this 2023 Toyota Prius likely costs over five years at 15,000 mi/yr.

Depreciation $11,008

Fuel $4,100

Insurance $12,075

Maintenance & repairs $1,700

Total, 5 years $28,883

Estimate — insurance and taxes vary by driver and state.

Safety & recalls

NHTSA crash tests & recall campaigns for this model year

The 2023 Toyota Prius has 4 recall campaigns as of July 2026. NHTSA rated it 5 out of 5 stars overall. EPA combined fuel economy: 57 MPG.

Overall

★★★★★

5 of 5 · NHTSA

Frontal crash

★★★★★

5 of 5 · NHTSA

Side crash

★★★★★

5 of 5 · NHTSA

Rollover

★★★★☆

4 of 5 · NHTSA

Tested configuration: 2023 Toyota PRIUS 5 HB AWD

4 recall campaigns on this model year

Check accident & title history →

ELECTRICAL SYSTEM

Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Prius and Prius Prime vehicles.

NHTSA campaign 24V274000
EQUIPMENT

Gulf States Toyota, Inc. (GST) is recalling certain Toyota 2023 GR Supra, 2024 4 Runner, Corolla, Grand Highlander, Grand Highlander Hybrid, Land Cruiser Hybrid, Tacoma, Tacoma…

NHTSA campaign 24V548000
BACK OVER PREVENTION

Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2022-2026 Toyota, Lexus, and Subaru Solterra vehicles equipped with a Panoramic View Monitor (PVM) system.

NHTSA campaign 25V744000

Recall campaigns apply to the model year, not to one car. Check remedy status for this VIN at nhtsa.gov/recalls.

Model-level data for the 2023 Toyota Prius from NHTSA (recalls, NCAP crash tests) and EPA fueleconomy.gov, refreshed July 28, 2026.

Where the price is heading

Typical asking price for a 2023 Toyota Prius over the last 6 months — the market firmed $2,674 in that span.

Mar Apr May Jun Jul Aug

Monthly price table

Month	Typical price
March 2026	$26,498
April 2026	$27,502
May 2026	$27,995
June 2026	$28,645
July 2026	$28,987
August 2026	$29,172

How it compares to rivals

Median asking price for comparable body styles listed near this car

Model	Median price	For sale nearby	vs this car
2023 Toyota Prius LE (this car)	$29,062	24	—
2024 Mitsubishi Mirage	$14,890	3	−$14,172
2022 Kia Soul	$13,995	2	−$15,067

Cheapest active listings of each comparable body style in this region — median of what those models actually ask.

Market by model year

Gen 2 · 2004–present

What each model year costs right now — live supply, median asking price and how much value each year keeps versus the newest one.

Year	Units for sale	Median price	vs newest	Avg mileage
2027	735	$36,359	100%	—
2026	274	$34,998	96%	3,519 mi
2025	289	$30,203	83%	22,420 mi
2024	333	$29,999	83%	30,257 mi
2023	160	$29,000	80%	44,340 mi
2022	185	$23,998	66%	68,232 mi
2021	91	$22,992	63%	66,672 mi
2020	57	$21,998	61%	71,449 mi