2023 Toyota Prius: trims, real prices & how to pick yours

4 builds left the factory as a 2023 Prius, each a different combination of engine, transmission and body identified by the first eight characters of its VIN. The 2 main configurations sell for $20,950–$35,164 today.

  • 2 main configurations
  • 10,119 vehicles built
  • 277 for sale right now
  • $20,950–$35,164 typical price range

Which Prius is yours?

Enter a VIN — the 17 characters on the windshield or the title — and we’ll match it to its exact factory configuration, typical price and equipment.

Works with any VIN — a different year or model takes you straight to its own page.

Pick your Prius

What people actually pay

276 price observations · updated Sep 6, 2026
XLE AWD · Hybrid · 4WD
$30,201
$21,197 $24,910 $28,623 $32,335 $36,048
Price trend

Median down $232 over the last 12 months.

2023 Prius price history →
Will it hold value?

A Prius typically keeps about 60% of its price over 5 years — a 5-year-old one runs about $17,365 today.

Prius depreciation by year →
Cost to run

57/56 mpg city/highway. Roughly $820/yr on fuel at 15,000 miles.

EPA estimate for the 2023 Prius

Safety, in plain English

Driver assistance — every 2023 Prius
  • ✓ Warns you before a crash
  • ✓ Brakes for you in an emergency
  • ✓ Watches your blind spot
  • ✓ Warns when you drift from your lane
  • ✓ Steers you back into the lane
  • ✓ Keeps distance on the highway
Decoded from NHTSA build records.

What JTDADABU-P means

JTD ADABU · P
JTD
the World Manufacturer Identifier Toyota registered — assembled in Japan
ADABU
together encode the Prius line — Hatchback, 2L 4cyl, Four-wheel drive — as Toyota filed it, these five characters are read as one block, not letter by letter
P
in position 10 — model year 2023
9, 11–17
vehicle-specific fields: check digit, plant code and production sequence
Real VINs from this run JTDADABU 2P3003358 JTDADABU 7P3005364 JTDADABU 5P3001846
2 rare configurations — mostly fleet, export or irregular VIN patterns. Fewer than 20 known vehicles each.

Already looking at a specific Prius?

Paste its VIN — we’ll open that exact car’s page: its configuration, market position and every listing we’ve tracked.

2023 Toyota Prius prices →