2024 Lamborghini Urus: trims, real prices & how to pick yours

4 builds left the factory as a 2024 Urus, each a different combination of engine, transmission and body identified by the first eight characters of its VIN. The 2 main configurations sell for $224,893–$329,990 today.

  • 2 main configurations
  • 1,207 vehicles built
  • 138 for sale right now
  • $224,893–$329,990 typical price range

Which Urus is yours?

Enter a VIN — the 17 characters on the windshield or the title — and we’ll match it to its exact factory configuration, typical price and equipment.

Works with any VIN — a different year or model takes you straight to its own page.

Pick your Urus

What actually differs

S · AWD Performante · AWD
Typical price today $263,944 $317,900
For sale right now 71 67
Vehicles built 665 539
Same on every 2024 Urus
  • Engine 4L 8-cyl
  • Power 657 hp
  • Drivetrain All-wheel drive
  • Fuel Gasoline
  • Body Sport Utility Vehicle (SUV)

What people actually pay

119 price observations · updated Aug 30, 2026
S · AWD
$263,944
Performante · AWD
$317,900
$218,146 $248,582 $279,018 $309,454 $339,890
Price trend

Median up $8,166 over the last 12 months.

2024 Urus price history →
Will it hold value?

A Urus typically keeps about 61% of its price over 5 years — a 5-year-old one runs about $170,394 today.

Urus depreciation by year →
Cost to run

14/19 mpg city/highway. Roughly $2,910/yr on fuel at 15,000 miles.

EPA estimate for the 2024 Urus

Safety, in plain English

What ZPBUB3ZL-R means

ZPB UB3ZL · R
ZPB
the World Manufacturer Identifier Lamborghini registered — the manufacturer and plant group
UB3ZL
together encode the URUS line — Sport Utility Vehicle (SUV), 4L 8cyl, All-wheel drive — as Lamborghini filed it, these five characters are read as one block, not letter by letter
R
in position 10 — model year 2024
9, 11–17
differ on every car: check digit, plant code and the serial number
Real VINs from this run ZPBUB3ZL XRLA31108 ZPBUB3ZL 5RLA32733 ZPBUB3ZL 1RLA34592
2 rare configurations — mostly fleet, export or irregular VIN patterns. Fewer than 20 known vehicles each.

Already looking at a specific Urus?

Paste its VIN — we’ll open that exact car’s page: its configuration, market position and every listing we’ve tracked.

2024 Lamborghini Urus prices →