2023 Lamborghini Urus: trims, real prices & how to pick yours

5 builds left the factory as a 2023 Urus, each a different combination of engine, transmission and body identified by the first eight characters of its VIN. The 2 main configurations sell for $99,980–$365,850 today.

  • 2 main configurations
  • 811 vehicles built
  • 48 for sale right now
  • $99,980–$365,850 typical price range

Which Urus is yours?

Enter a VIN — the 17 characters on the windshield or the title — and we’ll match it to its exact factory configuration, typical price and equipment.

Works with any VIN — a different year or model takes you straight to its own page.

Pick your Urus

What actually differs

S · AWD Performante AWD
Typical price today $245,405 $286,050
For sale right now 27 21
Vehicles built 408 395
Same on every 2023 Urus
  • Engine 4L 8-cyl
  • Power 657 hp
  • Drivetrain All-wheel drive
  • Fuel Gasoline
  • Body Sport Utility Vehicle (SUV)

What people actually pay

51 price observations · updated Sep 6, 2026
S · AWD
$245,405
Performante AWD
$286,050
$96,980 $166,942 $236,903 $306,865 $376,826
Price trend

Median down $33,145 over the last 12 months.

2023 Urus price history →
Cost to run

14/19 mpg city/highway. Roughly $2,910/yr on fuel at 15,000 miles.

EPA estimate for the 2023 Urus

Safety, in plain English

Driver assistance — every 2023 Urus
  • ✓ Warns you before a crash
  • ✓ Brakes for you in an emergency
  • ✓ Watches your blind spot
  • ✓ Warns when you drift from your lane
  • ✓ Keeps distance on the highway
Decoded from NHTSA build records.

What ZPBUB3ZL-P means

ZPB UB3ZL · P
ZPB
the World Manufacturer Identifier Lamborghini registered — the manufacturer and plant group
UB3ZL
together encode the URUS line — Sport Utility Vehicle (SUV), 4L 8cyl, All-wheel drive — as Lamborghini filed it, these five characters are read as one block, not letter by letter
P
in position 10 — model year 2023
9, 11–17
differ on every car: check digit, plant code and the serial number
Real VINs from this run ZPBUB3ZL 1PLA23783
3 rare configurations — mostly fleet, export or irregular VIN patterns. Fewer than 20 known vehicles each.

Already looking at a specific Urus?

Paste its VIN — we’ll open that exact car’s page: its configuration, market position and every listing we’ve tracked.

2023 Lamborghini Urus prices →