Monthly market report · 2026-10 · United States

US car price report, October 2026

Compare changes in average asking prices across 3,740 model-year combinations with 100+ listings in both snapshots.

Preliminary report — data through October 17, 2026. This is a partial-month comparison, not a completed month.

Asking prices are not sale prices. Changes in mileage, trim, condition and the mix of new and used listings can move these averages; this does not measure the same vehicles losing value.

Sep 30 → Oct 17, 2026 Snapshot comparison Source: live dealer listings Free to cite

Median move

-0.9%

Across all ranked combinations

Biggest gainer

+21.7%

2025 Chevrolet Brightdrop $51,698 → $62,911

Biggest drop

-13.6%

2017 Cadillac CTS $23,261 → $20,089

Combos ranked

3,740

100+ live listings in both snapshots

804 up 2,843 down

Price gainers and price drops

Both leaderboards share one scale, so a gain and a drop are directly comparable.

Measure bars by

Scale 0 → 21.7%

Price gainers

top 10

2025 Chevrolet Brightdrop chevrolet › brightdrop $51,698 → $62,911

+21.7%

2007 Gmc Sierra gmc › sierra $13,372 → $15,156

+13.3%

2007 Porsche 911 porsche › 911 $90,278 → $101,368

+12.3%

2009 Chevrolet Corvette chevrolet › corvette $44,148 → $49,440

+12.0%

2010 Chevrolet Corvette chevrolet › corvette $44,835 → $49,781

+11.0%

2019 Land Rover Discovery Sport land-rover › discovery-sport $13,923 → $15,221

+9.3%

2013 Ford E-350 ford › e-350 $14,686 → $15,978

+8.8%

2010 Hyundai Santa FE hyundai › santa-fe $5,976 → $6,494

+8.7%

2021 Mercedes Benz Sprinter mercedes-benz › sprinter $46,769 → $50,303

+7.6%

2006 Toyota Tundra toyota › tundra $11,509 → $12,350

+7.3%

Price drops

top 10

2017 Cadillac CTS cadillac › cts $23,261 → $20,089

−13.6%

2005 Toyota Sienna toyota › sienna $6,052 → $5,470

−9.6%

2002 Toyota Camry toyota › camry $5,813 → $5,274

−9.3%

2027 Ford F-150 ford › f-150 $77,035 → $70,541

−8.4%

2014 Mazda CX-9 mazda › cx-9 $9,821 → $9,013

−8.2%

2005 Mercedes Benz SL-Class mercedes-benz › sl-class $17,590 → $16,170

−8.1%

2027 Dyersburg TN dyersburg › tn $7,995 → $7,360

−7.9%

2008 Jeep Grand Cherokee jeep › grand-cherokee $7,700 → $7,110

−7.7%

2012 Kia Optima kia › optima $7,489 → $6,923

−7.6%

2003 Ford Thunderbird ford › thunderbird $16,247 → $15,024

−7.5%

Every row is a rung of the ladder: the name opens the year page, the line under it opens the make or model hub.

4 months of model-year price references

Median of model-year average asking prices, with equal weight per model year. The eligible mix may change between snapshots; this is not a median of individual vehicles.

Methodology & citation

How these numbers are built

Averages are computed from live US dealer listings (new and pre-owned) in VinAssessment's database, comparing the latest available snapshot of each month. Only model/year combinations with at least 100 active listings in both months are ranked. Journalists and analysts may cite these figures freely as “VinAssessment Market Report, October 2026” with a link to this page.

VinAssessment Market Report, October 2026.
https://vinassessment.com/reports/market/2026-10

Take the data

Downloads & API

Shopping for this car?

Check individual VINs before you buy — decode the exact trim and mileage, see every active listing, and how each price compares to the local market.

Get a Vehicle Report Visit our car marketplace — VehiSales.com →